The Man
BEHIND THE WHEEL
& THE BOARD
30 years bridging the gap between motorsport performance and business strategy — from rally service parks to manufacturer boardrooms worldwide.
1974
BORN CUNEO, ITALY
1994
CAREER START
2002
FOUNDED ASTAR
MCO
BASED MONACO
Luca Pregliasco Motorsport Consultant
Luca Pregliasco provides senior-level advisory across manufacturer programs, team operations, and international motorsport strategy. His experience spans full program lifecycle development — from concept and market entry to execution, performance optimization, and governance.
Working closely with OEMs, private teams, and championship stakeholders, he supports decision-making in high-pressure environments where operational precision and strategic clarity are critical.
His advisory scope includes:
• Motorsport program design and restructuring
• Manufacturer and team operational optimization
• Driver development and performance ecosystems
• Market expansion across Europe, the Americas, and emerging regions
• Governance and stakeholder alignment in complex environments
This combination of hands-on experience and strategic oversight positions him as a trusted advisor for high-level motorsport initiatives.
A CHILDHOOD ON THE STAGE
Born in Cuneo, Italy on 3 July 1974, Luca Pregliasco grew up surrounded by motorsport. His father, Mauro Pregliasco, was one of Italy’s greatest rally drivers of the 1970–1980 era, competing at the highest level with manufacturers including Lancia, Alfa Romeo, Ford, Ferrari, and Porsche.
From his earliest years, Luca was present in the rally service parks, absorbing the culture, strategy, and passion of professional motorsport — an education that no classroom could replicate.
Astra Racing & RAS Belgium
In 1994, Luca joined his family’s motorsport team — Astra Racing in Italy and RAS in Belgium — where he took charge of Team Management for international programs including the World Rally Championship and the Middle East and European Championships.
Working alongside world-class talent across multiple continents, Luca quickly established himself as a meticulous, results-driven team leader with a rare ability to navigate both the sporting and commercial dimensions of professional motorsport.
Astar Services — Monaco
In 2002, Luca founded Astar Services in the Principality of Monaco. The consultancy specialises in motorsport strategy, marketing, sponsorship, and driver and team management — including all financial aspects involved.
With over 25 years of experience in the automotive-motorsport business, Luca is internationally recognised and has direct access to the most important manufacturers, teams, and key players in world motorsport.
Education Through Competition
Luca runs a motorsport driving academy in Europe and America, dedicated to drivers of all ages seeking to improve their style, skills, and professionalism. The most prestigious program is run in collaboration with 4-time World Rally Champion Juha Kankkunen — held annually in Lapland, Finland, featuring top-level ice and snow driving courses for both competitive drivers and corporate incentive programs.
WORLD-CLASS DRIVERS
MARKKU ALEN
WRC Legend
JUHA KANKKUNEN
4 x WRC Champion
TOMMI MAKINEN
4 x WRC Champion
MIKI BIASION
2 x WRC CHAMPION
CARLOS SAINZ
2 x WRC Champion
KALLE ROVANPERA
2 x WRC Champion
Stig Blomqvist
WRC Champion
DIDIER AURIOL
WRC CHAMPION
Fabrizio Tabaton
WRC Driver
ALEX FIORIO
WRC Driver
JARI-MATTI LATVALA
WRC Driver
MIKKO HIRVONEN
WRC Driver
HARRI ROVANPERA
WRC Driver
TONI GARDEMEISTER
WRC Driver
GWYNDAF EVANS
WRC Driver
KATSUTA TAKAMOTO
WRC Driver
YVES LOUBET
WRC Driver
EMIL LINDHOLM
WRC Driver
Teemu Sunninen
WRC Driver
Luca Filippi
GP2 / Indycar Driver