WHAT WE OFFER

Motorsport Consulting

SERVICES

From manufacturer strategy to driver development — comprehensive advisory across every dimension of professional motorsport business.

Motorsport Consulting Services for Manufacturers and Teams

Luca Pregliasco provides motorsport consulting services focused on high-level strategic and operational execution within international racing programs. With experience across more than 160 World Rally Championship events, his work supports manufacturers, factory teams, and stakeholders in achieving competitive and organizational performance.

These motorsport consulting services are designed for environments where precision, experience, and decision-making under pressure are critical. From early-stage program development to full operational restructuring, each engagement is tailored to the specific needs of the organization.

Core areas include:

• Motorsport strategy and program design

• Manufacturer and team operational optimization

• Driver development and performance systems

• Market entry and international expansion

• Governance and stakeholder alignment

These services combine hands-on motorsport experience with executive-level advisory, ensuring both strategic clarity and operational execution

Strategic Motorsport Advisory

Strategic development of motorsport programs for manufacturers and rights-holders, aligning competition activity with brand positioning and commercial objectives in domestic and international markets.

  • Championship program design and management
  • Brand activation through motorsport
  • Commercial rights and sponsorship strategy
  • Market entry for new manufacturers
  • Budget planning and ROI analysis

Team & Manufacturer Operations

Senior operational advisory across world-class motorsport programs, covering all aspects of team structure, championship execution, governance, and sustained performance delivery.

  • Factory team management consulting
  • Organizational structure and governance
  • Supplier and partner negotiation
  • Logistics and championship planning
  • Regulatory compliance and FIA relations

Driver & Performance Development

Design and management of professional driver programs and academies, building structured talent pathways from grassroots to world championship level across Europe and the Americas.

  • Junior driver identification and development
  • Academy programs with world champions
  • Ice and snow driving courses — Lapland
  • Corporate incentive driving events
  • Driver management and representation

Sponsorship & Commercial Development

End-to-end sponsorship strategy and execution — identifying partners, structuring commercial agreements, and managing ongoing relationships to maximise value for all stakeholders.

  • Sponsorship property valuation
  • Partner identification and approach
  • Contract negotiation and structuring
  • Activation planning and delivery
  • Reporting and performance measurement

International Market Development

Specialist knowledge of motorsport business across Central and South America, Middle East, Mediterranean, and Turkey — opening new markets and distribution networks for manufacturers and suppliers.

  • NACAM and CODASUR regional strategy
  • Middle East and Turkey market entry
  • Distributor network establishment
  • Racing car and parts distribution
  • National event support

FIA Safety & Event Compliance

Experienced in FIA safety standards and event supervision, drawing on a 20+ year relationship with the Automobile Club de Monaco and direct involvement in WRC Rally Monte-Carlo operations.

  • Special stage safety supervision
  • FIA regulation compliance advisory
  • Event logistics and planning support
  • Crew and team liaison
  • Technical Documentation
EXPERIENCE WITH

MANUFACTURERS & TEAMS

LANCIA

WRC MANUFACTURER

HYUNDAI

BUSINESS DEVELOPMENT

RENAULT SPORT

BUSINESS DEVELOPMENT

ALPINE RACING

BUSINESS DEVELOPMENT

FORD / M-SPORT

JWRC REPRESENTATIVE

CITROEN Racing

WRC TEAM

PEUGEOT SPORT

WRC MANUFACTURER

MITSUBISHI

RALLIART PARTNER

SEAT SPORT

IBIZA TROPHY

MICHELIN

SPECIAL CONSULTANT

MAZDA EUROPE

MX5 / RX8 CUP

LIGIER AUTO

SALES NETWORK

NISSAN EUROPE

350Z CHALLENGE

STELLANTIS

NACAM STRATEGY

ACM

WRC MONTE CARLO RALLY